marketing

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How do you write a good meta description?

Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.

Analytics

The best low-cost SEO software: SEMRush reviewed

SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.

Should you trust AI to write your content?

What we call “artificial intelligence” or “AI” is a generalized term for machine learning and natural language processing. How does AI compare to human writers?

There is no one-size-fits-all email marketing platform but I always start here: Mailchimp review

Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.

Audience & UX

Best practices for content-driven email in 2020

Here’s what I tell clients and people who want to learn more about writing an email newsletter.

Strategy

What will Quibi's content innovation be?

Quibi has Kermit the Frog dreams of content revolutions.