Is targeting an "affluent" audience racist?
One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.
essays
Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
My experience with Minneapolis, racism and the aftermath of George Floyd's murder
Today I have to talk about my neighborhood and my city and how police killed a man while he pleaded for his life and his neighbors pleaded for his life.
Best practices for business websites in the 2020s
A website is the full experience of your business, represented digitally. What should be on your business's website in the 2020s?
Does your website actually need a blog?
Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?
How coronavirus crisis affected SEO marketing content
Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.
Coronavirus-era clichés to use and avoid
As a close-reader-by-trade, I’ve found myself analyzing the phrases and clichés of the coronavirus crisis. Let's reflect on the early COVID-19 cliches.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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