essays

Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.

“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.

Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.

What stories do we tell ourselves when we have no idea what the ending will be?

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.