Basecamp and the politics of software
Basecamp has long been the low-cost project management (PM) software of choice for nonprofits and small businesses. Why is it in the spotlight now?
essays
Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
Choosing the best content management system in 2021
Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.
How to own the butt rock conversation
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.
The 10 dimensions of evaluating the B2B media landscape
B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.
Mixology and trust signals: What my server gig taught me about tech marketing
Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend
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