essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

Latest stories

170 posts

The Business of Content

Blending into the professional online community scene

Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.

Analytics

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

Analytics

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

Analytics

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

Audience & UX