Debunking the myth of feeding the beast
What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.
essays
Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
The human cache never fully clears
Viral metaphors are callous in the after-era.
Grading competitive content performance: A quantitative scorecard for website publishers
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.
Keyword research: Our best explainers, deep dives, and curated outside resources
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
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