Search posts, tags and authors

distribution

Navigating social and search algorithms, influencers and public relations, link-building, anticipating distribution trends, researching hashtags, community management, SEO, and publishing strategies.

21 posts from distribution See another: essays, the business of content, web
Tracking the conversation: MediaCloud review
September 19, 2019 by dc

Tracking the conversation: MediaCloud review

MediaCloud is a research tool to help journalists, marketers and content developers understand how media covers a topic over time. Read The Content Technologist review.

What is entity optimization in SEO content?
August 22, 2019 by dc

What is entity optimization in SEO content?

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

Spotlight Strategy

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.