data - The Content Technologist (Page 9)

April 2, 2020 by dc

Web content performance at the beginning of the COVID-19 pandemic

Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.

Members March 19, 2020 by dc

How did we optimize for the pandemic? [03/19/20]

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

February 20, 2020 by dc in distribution

The best low-cost SEO software: SEMRush reviewed

SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.

January 23, 2020 by dc

In the tradition of other semi-informative line graphs: Pinterest Trends review

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?

January 2, 2020 by dc in Administration

Privacy, but make it fashion: Metomic review

Metomic is the first web-based privacy management solution I’ve seen that informs users of the data websites collect in a meaningful and non-invasive way.

January 2, 2020 by dc

The 5-step SEO and content website health check

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.