Content Strategy

Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."

We must remember: the internet is optimized to make us angry. Here's how I use LinkedIn without going crazy.

You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.

How to measure your content's performance, regardless of the business model

ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.

How do we expect audiences to find and read our content if we can't be bothered to research and build better structures?