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A guide to information architecture: Form, function, and delight in website design
Everything we've ever written about navigation, information architecture, and structuring content.
content strategy
57 posts
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What is the Gestalt in programmatically engineered content?
It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.
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Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
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Two tools—one automated, one human—to guide content style across any organization
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
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What is style in digital content?
Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.