How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
content strategy
62 posts from content strategy
Prove your content's value! Measuring pillar performance
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.
How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
Internet business writing tips #2: The case for shorter sentences
Y'all need to write shorter sentences. Here's what to cut from your business writing and why.
How I write and optimize each issue of The Content Technologist
A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy
What is entity optimization in SEO content?
In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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