content analytics

Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.

63 posts from content analytics

November 5, 2020 by dc

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

October 15, 2020 by dc in measurement

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

Members October 8, 2020 by dc

Banner ads, user experience and core web vitals

Navigating the bad banner ads of old recipe websites

September 10, 2020 by dc

The best freemium SaaS interactive data viz tool: Flourish review

The freemium data visualization tool Flourish offers a solution for independent data visualizers and enterprise teams alike. Here's my review.

September 10, 2020 by dc in Strategy

How do Americans research topics like Facebook and Google censorship?

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

August 20, 2020 by dc

How to read the Google Search Console Insights report

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.