The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?