audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

51 posts from audience See another: essays, the business of content, web

June 18, 2020 by dc

How to diversify your algorithmic Spotify playlists

Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.

June 11, 2020 by dc

Is targeting an "affluent" audience racist?

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.

May 14, 2020 by dc in Strategy

Does your website actually need a blog?

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

April 30, 2020 by dc

Audience research for the 2020s: SparkToro review

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

February 6, 2020 by dc

There is no one-size-fits-all email marketing platform but I always start here: Mailchimp review

Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.

January 23, 2020 by dc

In the tradition of other semi-informative line graphs: Pinterest Trends review

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?