audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

51 posts from audience See another: essays, the business of content, web

January 15, 2021 by deborah-carver

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

Members January 7, 2021 by deborah-carver

What do the Capitol riots say about our storytelling and media practices?

Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.

Members October 29, 2020 by deborah-carver

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

October 15, 2020 by deborah-carver

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

Members September 24, 2020 by deborah-carver

Planning to build trust through content in 2021

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

September 17, 2020 by deborah-carver

Analyzing Google's auto-complete data: Answer the Public review

Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.