audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

Latest stories

52 posts

Analyzing Google's auto-complete data: Answer the Public review

Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.

How news media companies lose audience trust

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

Strategy

How do Americans research topics like Facebook and Google censorship?

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

A short-term Substack review

You know what Substack does. Like Blogger and Wordpress and Tumblr, Substack is a way of life. Read The Content Technologist review.

the business of content

Insights from writing a weekly newsletter for exactly 1 year

What did I learn after writing a newsletter every week for a year?

Search & Discovery

How SEO makes content better: A personal history

SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.