Planning to build trust through content in 2021
At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?
We create content to build community with our audiences. Find tips and tricks for reaching your audience, whether you're a publisher, marketer or another content professional.
54 posts from audience interaction
Analyzing Google's auto-complete data: Answer the Public review
Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.
How do Americans research topics like Facebook and Google censorship?
How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.
How to diversify your algorithmic Spotify playlists
Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.
Is targeting an "affluent" audience racist?
One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.
Audience research for the 2020s: SparkToro review
SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.
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