audience interaction

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There is no one-size-fits-all email marketing platform but I always start here: Mailchimp review

Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.

Best practices for content-driven email in 2020

Here’s what I tell clients and people who want to learn more about writing an email newsletter.

In the tradition of other semi-informative line graphs: Pinterest Trends review

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?

Audience & UX

The only SEO/UX/web writing tip you need

Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?

conversion rate optimization

An enterprise platform for obsessive content and design testing: VWO review

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

The best-looking forms and data collection on the internet: Typeform review

Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.