Major media in streaming adolescence: Disney+, Peacock and Discovery+ Streaming UX/UI reviews
Century-old media behemoths are the disruptors of streaming tv, adding intriguing new possibilities to the consumer experience of self-guided television. Surprisingly, they've used their deep media company pockets to serve up some truly delightful UI and advance the medium.
More than twelve years after Netflix first offered streaming as an add-on to its dvd-by-mail service, major twentieth century media brands finally plunged into their own streaming services, offering users a better—or at least competitive—streaming product attached to lucrative intellectual property. Why syndicate 30 Rock and Iron Man for a pittance on Netflix's tech when you have Disney and Comcast's market dominance to reap subscription fees?
The launch of Disney+ in 2019, followed by Peacock in July 2020, heralded what media critics called streaming wars. In reality, the experience has been less conflict and more browsing through the burgeoning number of channel-platforms that keep sprouting on our devices, like dandelions, whether we need them or not. Streaming services can make passive video consumption feel more like a research project than the mindless pleasure of a gazillion choices, so an excellent user experience should be a priority for these services to survive.
Since Netflix, Hulu, HBO Go/Now/Max and Amazon Prime created the first streaming tv user interfaces, century-old media behemoths suddenly became disruptors, adding intriguing new possibilities to the consumer experience of self-guided television. Surprisingly, they've used their deep media company pockets to serve up some truly delightful UI and advance the medium.
The rubric: A few additions
This week I've added two new icons to the rubric and translated all ratings to images to make this all a li'l more official-seeming. The two icons represent my least favorite subscription bugbears:
Am I in a store? When this icon is present in the review, the app displays free and paid content side-by-side, indicating that you have to pony up additional cash, even after throwing down for a subscription.
Does this app show ads? When this icon is present, you may see ads on the streaming service. Many services have an opt-out of ads for a few dollars a month.
The amazing Will Dinski, my life-not-business partner, concepted and drew these, as with the other illustrated icons on The Content Technologist. (He's for hire as an illustrator and graphic designer, btw.)
Disney+: All your favorite franchises,
I was never expecting to find missing metadata or error messages in the Disney+ app; if the customer experience of Disney+ were not wrapped up with mouse ears on top, I would be shocked.
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