Google Analytics 4: What content strategists and analysts need to know
Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
UX
Discussing user experience (UX) within the digital content and marketing industry.
The bridge between product UX writers and developers: Strings review
Strings is a tool to improve the process of user experience/product writing. Read The Content Technologist review.
Banner ads, user experience and core web vitals
Navigating the bad banner ads of old recipe websites
The content intelligence conundrum: Why AI alone won't fix your content problem
These search results taste stale. TL;DR you can't optimize content without human originality.
My tech stack: 2020 edition
What software do I use? Here's the 2020 recap of The Content Technologist tech stack.
Better feedback for dev and live web projects: Markup.io review
Ever wish for a tool where you could just write comments on a website, the way you can write on a piece of paper? Markup.io is that tool.
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