Best practices for business websites in the 2020s
A website is the full experience of your business, represented digitally. What should be on your business's website in the 2020s?
UX
Discussing user experience (UX) within the digital content and marketing industry.
A tool for building a better sitemap: Flowmapp review
Flowmapp is a freemium UX tool for information architects and content designers. Read The Content Technologist review.
Does your website actually need a blog?
Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?
Content laundry tasks for when you're not feeling up to much else
Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.
My website redesign research process
What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
There is no one-size-fits-all email marketing platform but I always start here: Mailchimp review
Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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