Debunking the myth of feeding the beast
What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.
social media
22 posts from social media
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
Facebook, media effects on body image, and the future of in-house behavioral research
Why the WSJ and whistleblower testimony on Facebook feels extraordinarily disingenuous
Affordable media monitoring for brands of all sizes: Brand24
Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.
What do the Capitol riots say about our storytelling and media practices?
Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.
In the tradition of other semi-informative line graphs: Pinterest Trends review
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
Keyword research: Our best explainers, deep dives, and curated outside resources
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
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