research

35 posts from research See another: essays, the business of content, web

June 25, 2020 by dc in Strategy

Is Google a good place to find resources about social activism and anti-racism?

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

May 7, 2020 by dc

How coronavirus crisis affected SEO marketing content

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

April 30, 2020 by dc

Audience research for the 2020s: SparkToro review

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

March 12, 2020 by dc in Strategy

My website redesign research process

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.

February 20, 2020 by dc in distribution

The best low-cost SEO software: SEMRush reviewed

SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.

February 20, 2020 by dc

Content intelligence software, compared: Ceralytics vs. ClearScope vs. MarketMuse

A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.

Spotlight Strategy

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.