The power of brand voice at Bookshop.org
How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org
product content
8 posts from product content
How to mine good insights from negative feedback for content strategy
Customer feedback has become a precious commodity for content marketers. The lessons ecommerce vendors are learning from reviews apply to any online content business. It's time to listen to your customer feedback.
Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
Donuts no more: The social media channel–brand fit questionnaire
Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.
Digital publishing isn't cheap: Planning for website publishing expenses
Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.
The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
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