Changing news habits in April 2020: Succession, scale and measurement
“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.
optimization
![How did we optimize for the pandemic? [03/19/20]](/content/images/size/w600/format/webp/2022/09/isaac-quesada-sij6sAnEtYE-unsplash.jpeg)
How did we optimize for the pandemic? [03/19/20]
In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.
My website redesign research process
What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
How do you write a good meta description?
Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.
The best low-cost SEO software: SEMRush reviewed
SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.
Content intelligence software, compared: Ceralytics vs. ClearScope vs. MarketMuse
A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.
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