ops

Content operations is slowly becoming its own discipline. Check out the most recent articles and reviews on operations for publishing, content marketing or other robust content production businesses.

70 posts from ops See another: essays, the business of content, web

Members October 22, 2021 by deborah-carver

How to develop a tagging system for Ghost (or any other CMS)

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.

September 5, 2021 by deborah-carver

Can content personalization algorithms satisfy the multitudes of personal taste?

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

August 22, 2021 by deborah-carver in Administration

The stubbornly persistent data management / CRM / content calendar tool for web-based businesses: Airtable review

If you think you may start a directory one day, Airtable is a great place for all that info, as well as anything else you could store in a jacked-up spreadsheet.

Paid members August 5, 2021 by deborah-carver in newsletter-archive

CT No.89: Would I lie to you?

8.5.21: Build trust with your web content + links.

June 4, 2021 by deborah-carver in measurement

Volument: The most promising alternative web analytics tool

Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.

May 15, 2021 by deborah-carver

The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review

ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.