This week's issue is a re-run of one of my favorite classic Content Technologist explainers. Originally published in February 2022, this post was inspired by a client who asked, simply, where was the source of the keywords I provided. Since writing this post two years ago, I'...
Do you know what language your audience is using? Do you know how to organize and position that keyword research to match your human-created, idea-rich content with your audience's needs?
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
Closing out content administration month, the chum bucket takes LinkedIn, and a content analytics job worth one million dollars
Events next week! An intro to content administration! And the difference between the tech and media approaches to the content business
Bottle episode: Funeral for a friend
And other insights for developing content in the new era of AI-powered search
A holiday gift guide for the content professionals in your life
Query fan-out is a new term for what's long been a bedrock of keyword-based language processing: the nouns are central to understanding the user's intent.
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.