CT No.208: Content dictates its own distribution
Content distribution is the process of getting previously created content out to its intended audience via email, search, social media, or websites.
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CT No.207: Rebuilding the foundation of a content ecosystem
An update on absolutely everything from The Content Technologist so far in 2024
CT No.206: Real Hollywood movie magic
Notes on production in the automation age
CT No.112 [re-run]: Demystify your algorithms: The origin of keywords
This week's issue is a re-run of one of my favorite classic Content Technologist explainers. Originally published in February 2022, this post was inspired by a client who asked, simply, where was the source of the keywords I provided. Since writing this post two years ago, I'...
CT No.205: Build website authority through audience research
Do you know what language your audience is using? Do you know how to organize and position that keyword research to match your human-created, idea-rich content with your audience's needs?
CT No.204: What's the big idea?
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
CT No.251: Prioritizing during an extended crisis
An update from Minneapolis
CT No.250: In praise of good trolls
On the smartest SEO and accessibility expert I knew
CT No.249: Weathering the sea change
Where I'm placing my bets and where I'm walking away
CT No.248: Robots read text, not subtext
And other insights for developing content in the new era of AI-powered search
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