This week's issue is a re-run of one of my favorite classic Content Technologist explainers. Originally published in February 2022, this post was inspired by a client who asked, simply, where was the source of the keywords I provided.
Since writing this post two years ago, I'
Do you know what language your audience is using? Do you know how to organize and position that keyword research to match your human-created, idea-rich content with your audience's needs?
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
