newsletter-archive
CT No.87: The future of SEO. And I'm hiring (!?!)
Self-promotion was never my strength.
CT No. 86: MUM and the ideal search result
6.17.21: What's your ideal search result? And how does your ideal align with Google's?
CT No.85: Power outage
6.10.21: Summery playlists in lieu of real content
CT No.84: Reconsidering the humble but mighty hyperlink
6.3.21: A reconsideration of linking strategies, a new analytics tool, and cave painting epistemology
CT No.83: Reflections on peace, fear and violence in Minneapolis
5.27.21: An essay about the murder of George Floyd, violence and policing
CT No.248: Robots read text, not subtext
And other insights for developing content in the new era of AI-powered search
CT No. 247: For the rage monkeys and the print nerds
A holiday gift guide for the content professionals in your life
CT No.245: Billy Joel mathletics
Query fan-out is a new term for what's long been a bedrock of keyword-based language processing: the nouns are central to understanding the user's intent.
CT No.244: Explicating "attention" in LLMs
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.