CT No.94: Not so good, better, best
What does personalization look like in 2021? Check out these examples.
newsletter-archive
CT No.93: Personalization problems: Inventory & Interpol
9/2/21: The challenge of engineering personalized content
CT No. 92: Personalization, segmentation, or find-and-replace?
8.26.21: All the kinds of personalization, defined.
CT No.91: Put this in your deck and pitch it
8.19.21. It's pitch season, froshies. Plus a review of a web 2.0 classic.
CT No.90: Evaluating duration and time-engaged metrics
8.12.21. Understanding duration and page engagement metrics, the bestest ever Wordpress plugin and tech stack linkapalooza.
CT No.89: Would I lie to you?
8.5.21: Build trust with your web content + links.
CT No.248: Robots read text, not subtext
And other insights for developing content in the new era of AI-powered search
CT No. 247: For the rage monkeys and the print nerds
A holiday gift guide for the content professionals in your life
CT No.245: Billy Joel mathletics
Query fan-out is a new term for what's long been a bedrock of keyword-based language processing: the nouns are central to understanding the user's intent.
CT No.244: Explicating "attention" in LLMs
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.
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