media

52 posts from media See another: essays, the business of content, web

Members February 19, 2021 by dc in Strategy

The 10 dimensions of evaluating the B2B media landscape

B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.

January 15, 2021 by dc

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

Members January 7, 2021 by dc in Strategy

What do the Capitol riots say about our storytelling and media practices?

Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.

Members December 9, 2020 by dc in Administration

The best content, marketing and creative newsletters: 2021 blogroll

For those of us who grew up on the internet, the newsletter glut feels a bit like the early days of blogging, where everyone had a platform and a perspective. Here are my favorites.

November 5, 2020 by dc

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

Members October 29, 2020 by dc in Strategy

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

Spotlight Strategy

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.