The 10 dimensions of evaluating the B2B media landscape
B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.
media
Gathering audience data from your content
Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.
What do the Capitol riots say about our storytelling and media practices?
Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.
The best content, marketing and creative newsletters: 2021 blogroll
For those of us who grew up on the internet, the newsletter glut feels a bit like the early days of blogging, where everyone had a platform and a perspective. Here are my favorites.
Substack v. Ghost: What's better for SEO and UX?
One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?
Big marketing stats with no context are (defeatable) monsters
Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
Processing your application...
Please check your inbox and click the link to confirm your subscription.
There was an error sending the email