Planning to build trust through content in 2021
At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?
marketing
The content intelligence conundrum: Why AI alone won't fix your content problem
These search results taste stale. TL;DR you can't optimize content without human originality.
My tech stack: 2020 edition
What software do I use? Here's the 2020 recap of The Content Technologist tech stack.
The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
How SEO makes content better: A personal history
SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.
Digital marketing agencies in the era of accountability
Why is "Stop Hate for Profit" led by brands and not the expert agencies who convinced those brands to get into Facebook marketing in the first place?
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