marketing

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.

Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.