First-party audience data collection 101: 5 methods to wrangle your owned data
What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.
industry standards
74 posts from industry standards
CT No. 70: Everyone’s invited to the first-party data party
1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.
Cookie and privacy management without a lawyer: Iubenda review
Website and user data privacy management is difficult, ugly and hard to get right. Is Iubenda the solution for it all?
Gathering audience data from your content
Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.
Big marketing stats with no context are (defeatable) monsters
Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.
Google Analytics 4: What content strategists and analysts need to know
Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
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