industry standards

74 posts

Planning to build trust through content in 2021

Planning to build trust through content in 2021

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

How news media companies lose audience trust

How news media companies lose audience trust

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

The downfalls of content performance KPIs

The downfalls of content performance KPIs

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

Is Google a good place to find resources about social activism and anti-racism?

Is Google a good place to find resources about social activism and anti-racism?

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

How to diversify your algorithmic Spotify playlists

How to diversify your algorithmic Spotify playlists

Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.

Is targeting an "affluent" audience racist?

Is targeting an "affluent" audience racist?

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.

Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome back to The Content Technologist
Success! You now have access to additional content.