Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
industry standards
71 posts from industry standards
Internet business writing tips #3: Insight vs. observation and other troublesome word pairs
What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.
Internet business writing tip #1: "This is" weak prose
Why "this is" is uninspired writing, despite its popularity in the newsletterverse.
Build your knowledge graph without bugging your dev team: Schema App review
If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review
Breaking down web content personalization tactics
How content personalization systems actually work in 2021
Website trust signals in the misinformation age
How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.
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