industry standards

74 posts

Build your knowledge graph without bugging your dev team: Schema App review

Build your knowledge graph without bugging your dev team: Schema App review

If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review

Breaking down web content personalization tactics

Breaking down web content personalization tactics

How content personalization systems actually work in 2021

Website trust signals in the misinformation age

A blonde woman dances in front of a band in the Eurythmics' "Would I Lie to You?" video

How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.

The ultimate guide to better branded SEO in only 5 steps

The ultimate guide to better branded SEO in only 5 steps

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

Basecamp and the politics of software

Basecamp and the politics of software

Basecamp has long been the low-cost project management (PM) software of choice for nonprofits and small businesses. Why is it in the spotlight now?

Mixology and trust signals: What my server gig taught me about tech marketing

Mixology and trust signals: What my server gig taught me about tech marketing

Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend

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