The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
industry standards
72 posts from industry standards
Is Google a good place to find resources about social activism and anti-racism?
What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining
How to diversify your algorithmic Spotify playlists
Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.
Is targeting an "affluent" audience racist?
One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.
Does your website actually need a blog?
Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?
![How did we optimize for the pandemic? [03/19/20]](/content/images/size/w600/format/webp/2022/09/isaac-quesada-sij6sAnEtYE-unsplash.jpeg)
How did we optimize for the pandemic? [03/19/20]
In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.
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