industry standards

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?

Qordoba is a content governance tool that enables custom style and branding guidelines across an organization. Read The Content Technologist review.

What we call “artificial intelligence” or “AI” is a generalized term for machine learning and natural language processing. How does AI compare to human writers?

Here’s what I tell clients and people who want to learn more about writing an email newsletter.