Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.
Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.
Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
