Changing news habits in April 2020: Succession, scale and measurement
“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.
ethics
![How did we optimize for the pandemic? [03/19/20]](/content/images/size/w600/format/webp/2022/09/isaac-quesada-sij6sAnEtYE-unsplash.jpeg)
How did we optimize for the pandemic? [03/19/20]
In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.
What's more trustworthy: Garbage language or a Google algorithm?
Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?
Should you trust AI to write your content?
What we call “artificial intelligence” or “AI” is a generalized term for machine learning and natural language processing. How does AI compare to human writers?
Privacy, but make it fashion: Metomic review
Metomic is the first web-based privacy management solution I’ve seen that informs users of the data websites collect in a meaningful and non-invasive way.
The 5-step SEO and content website health check
Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.
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