Redefining content strategy: Matching business needs with audience behaviors
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
essays
Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
When it comes to content, is data science actually scientific?
Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.
When the discourse misses the point: Techno-optimists vs. legacy media
There’s a lot of online chatter on the new platform-driven internet, the rise of AI, and what all that means for the future. With techno-optimists and legacy media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.
Join me in my media production kitchen
For content creators, it can be a struggle juggling multiple content streams at once. Turns out there’s a lot we can borrow from the restaurant industry to create efficient production pipelines of our own.
“Content” isn’t the enemy: Keeping content creative, not generative
Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.
Building systems for replicable project success
Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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