Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.
If you're onboarding new marketing software, I recommend creating some materials to mitigate that WTF moment your team is going to have when they open their new tool.
A content technologist helps businesses and individuals understand the tools and services they need to create, manage, distribute and evaluate their content in the digital marketplace. Read more about what a content technologist does.
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
