essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

171 posts from essays See another: the business of content, web, newsletter-archive

Members August 29, 2019 by dc in Administration

Do content marketers buy tech?

In conversations with several content software vendors, they’ve indicated that they’re not tabling at Content Marketing World. Why is that?

August 22, 2019 by dc

What is entity optimization in SEO content?

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

Members August 22, 2019 by dc

My tech stack: August 2019

Every six months or so, I’ll give you an update on the tools I’m using for my consulting business. Here’s what I’m using right now.

Members August 15, 2019 by dc

Astrology memes and algorithms

Why do we find astrology so interesting in the age of algorithms? We have a theory.

August 8, 2019 by dc in Production

AI-generated content and the end of creative hacks

In summer 2019, Chase announced that content created by AI performed better than that created by people. How will this change the digital content strategy?