How to measure content performance without traffic metrics like pageviews or sessions
Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?
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An enterprise platform for obsessive content and design testing: VWO review
VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.
How search and content recommendation algorithms work
You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.
If Likes are gone, what you should measure on Instagram?
How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.
5 ways to listen better to your audience
If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.
A/B testing for better search visibility: Rank Science review
RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.
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