Mixology and trust signals: What my server gig taught me about tech marketing
Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend
conversation
Is Google a good place to find resources about social activism and anti-racism?
What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining
Changing news habits in April 2020: Succession, scale and measurement
“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.
What's more trustworthy: Garbage language or a Google algorithm?
Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?
Best practices for content-driven email in 2020
Here’s what I tell clients and people who want to learn more about writing an email newsletter.
The only SEO/UX/web writing tip you need
Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?
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