From engineered content to informed editorial: Blazing new trails in digital publishing
With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?
content strategy
62 posts from content strategy
Evaluating content strategy at the organizational level: New dimensions to consider
Content powers many businesses, but decision-making about content strategy is rarely elevated to the leadership level. These five continua will directly connect content strategy decisions with budget fluctuations and tangible results.
Redefining content strategy: Matching business needs with audience behaviors
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
When it comes to content, is data science actually scientific?
Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.
Structure and disciplines: A contemporary arts website to remember
Creative Capital's website is a masterclass in how to maintain a database. Here, we dissect the exemplary information architecture strategy and explore role the site has played in revolutionizing the grant application process for artists and organizations across the contemporary arts world.
Recap: Relationship status update
In this virtual salon, we asked our expert panel, "Is social media over, or is it better than it's ever been?"
Processing your application...
Please check your inbox and click the link to confirm your subscription.
There was an error sending the email