Content Strategy

107 posts

Structure and disciplines: A contemporary arts website to remember

Laptop displaying the Creative Capital site

Creative Capital's website is a masterclass in how to maintain a database. Here, we dissect the exemplary information architecture strategy and explore role the site has played in revolutionizing the grant application process for artists and organizations across the contemporary arts world.

Recap: Relationship status update

Recap: Relationship status update

In this virtual salon, we asked our expert panel, "Is social media over, or is it better than it's ever been?"

When the discourse misses the point: Techno-optimists vs. legacy media

When the discourse misses the point: Techno-optimists vs. legacy media

There’s a lot of online chatter on the new platform-driven internet, the rise of AI, and what all that means for the future. With techno-optimists and legacy media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.

“Content” isn’t the enemy: Keeping content creative, not generative

White squiggles on a black background.

Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.

Building systems for replicable project success

Paper with line graph drawn on it; x-axis is "sucking" to "not sucking," and y-axis is "the past" to "the future."

Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.

How content excels with creative organizational design

How content excels with creative organizational design

Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Dive into how design can ferment culture.

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