How to use LinkedIn like a pro without driving yourself mad: 18 tips for training your LI algorithm
We must remember: the internet is optimized to make us angry. Here's how I use LinkedIn without going crazy.
content strategy
62 posts from content strategy
How to plan content and forecast its impact
You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.
Performance analytics for content teams: The Content Technologist Measurement Model
How to measure your content's performance, regardless of the business model
A guide to content analytics: Why content professionals should care about their metrics
ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.
A guide to information architecture: Form, function, and delight in website design
Everything we've ever written about navigation, information architecture, and structuring content.
What is the Gestalt in programmatically engineered content?
It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.
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