Breaking down web content personalization tactics
How content personalization systems actually work in 2021
content intelligence
69 posts from content intelligence
Badass ideas for your pitch deck: Knock your web content out of the park
What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.
My 2021 tech stack: Robust audience research and a slick SEO toolkit
I've made big changes to my tech stack in 2021. Check out what I'm using this year.
Google's MUM, the ideal search result, and the Esperanto SERP
What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?
How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
Affordable media monitoring for brands of all sizes: Brand24
Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.
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