content intelligence - The Content Technologist (Page 6)

September 5, 2021 by dc

Can content personalization algorithms satisfy the multitudes of personal taste?

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

September 2, 2021 by dc in Strategy

Breaking down web content personalization tactics

How content personalization systems actually work in 2021

August 22, 2021 by dc in Strategy

Badass ideas for your pitch deck: Knock your web content out of the park

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.

Members July 30, 2021 by dc in Administration

My 2021 tech stack: Robust audience research and a slick SEO toolkit

I've made big changes to my tech stack in 2021. Check out what I'm using this year.

The flag for the nation Esperanto (a green star in a white rectangle in the upper left corner of a green flag)

June 11, 2021 by dc

Google's MUM, the ideal search result, and the Esperanto SERP

What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?

May 15, 2021 by dc in measurement

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.