content intelligence

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My 2021 tech stack: Robust audience research and a slick SEO toolkit

I've made big changes to my tech stack in 2021. Check out what I'm using this year.

Google's MUM, the ideal search result, and the Esperanto SERP

The flag for the nation Esperanto (a green star in a white rectangle in the upper left corner of a green flag)

What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

Affordable media monitoring for brands of all sizes: Brand24

Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.

The new darling of content intelligence tools: Frase review

Frase is attracting attention as the newest content intelligence tool on the market. Read The Content Technologist review.

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.